Introducing … Merit Badges for Distinctive Acts of Badassery & Aplomb

See them all (and get yours, for free!) over at


Why merit badges? Because being bold takes heart, and having heart in this rough-and-tumble world isn’t always easy. Because the road is long and twisty, and you have to bring your own marshmallows. Because goodness doesn’t always just happen – some deliberate assembly is required.

It’s an Emily Dickinson thing. It’s a Ben Franklin thing. It’s a fortitude thing. It’s an inspiration thing.

And it’s a scientific fact that these badges serve both as a reward for a job nicely done and as a magical token to ensure baddassery & aplomb in your future. Also, they’re free! If you want them, they’re yours. See them all over at

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